Born in London, curated by the world.

Conscious is a curated embodiment born from the clearer understanding we have of ourselves and the world we live in. It is a reflection of the rise of individuality; the idea we shouldn't be told what to do or who we are.

Materialised through concept based artistic mediums.

Disregarding social labels and cultural segregation, celebrating individuality.

Hand made in London, made with fabrics picked from across the globe, our aim is to creates garments that flow through genres and ages.

Design features, silhouettes, artistic direction and concepts allow us to create luxury garments that are transferable in consumer genres.

We are about authenticity. We would rather shoot and celebrate something in it's true form before hiring someone to imitate it.

In our short time here we have built a network of relationships with mills across the globe, hand picking and importing fabric from countries like Japan, Korea, Italy, Portugal, Turkey and England. All to be hand made in London.

Each garment goes on it's own journey passing through a collection of artisans before reaching you.

A ready-to-wear unisex brand symbolic in reconstructing and opposing the stereotypes of social labels and cultural segregation; celebrating and bringing the emphasis back to the individual.

Born in London, curated by the world.